Growing my Business in 2024

I am no business expert, but I have learned a thing or two about running a small business since I went full time as a entrepreneur nearly two years ago. I have learned that it takes long hours, major sacrifices, dedication, hard work and finding ways to get things done faster, better and more efficiently all while trying to spend less money and earn more.

That’s me: Boss Babe Stephanie showing off some of my work!

I am very proud of my business and what I do. I am a designer seamstress and dressmaker, creating custom garments for ladies focused on special occasion, bridal and tailored apparel and offer bridal alterations. I have managed to grow a client base, hone in on couture and quality sewing techniques, get the word out on what I do, decline work that doesn’t fall into my specialties or timeline (or that I simply don’t want to do), open a little boutique space outside of my home, price my products and services accordingly, earn more money year over year, and become better and more experienced with each job that I take in.

I have paid off all of my debt, paid off my car in full, and have a little chunk of savings in the bank that I would like to invest back into in my business.

I need a plan!

It’s now up to me to work on my business plan and focus in on how to grow my custom sewing & dressmaking business. I need to sit down and figure out the smartest means where I should invest my money, and that starts with a plan. I have read several books and articles on running and growing a small business, now I need to take what I have learned and apply it to my situation.

A quick shot of me and a couple of dresses I made back in 2012

Although I can’t do all of my ideas with the budget that I have, here are some of the specific ones that I have thought about that I can invest in to make my business run smoother, more efficiently, and make a profit:

*new sewing equipment, namely an industrial sewing machine

*take on an intern or part-time contract employee

*hire a professional accountant to handle business finances

*physically (and mentally) declutter & organize

*automate scheduling

*improve website

*invest in and create sellable inventory-manufacture a small collection

*invest in marketing and advertising

*hire a professional photographer

*market and target customer research

*research and development

*foster newness and excitement

*continued education

*travel

*learn from those who are more skilled and experienced than I am

*hold events to attract new clients, thank existing and previous clients

*network

Me and my models walk the runway in my Love, Stephanie designs 2016

Do you have any good advice for growing a business, taking it to the next level with smart investments? Has something worked for you, or held you back from success? I’d love to learn more about it and try to figure out the best ways to take my business to the next level.

Me finishing up gown I made in 2023 for a special lady Michel. She said to me recently “I don’t think I’ve ever felt that gorgeous in a piece of clothing”. Words to live by!

I know I need help and can’t do alone. I also know that there are success stories and big dreams can come true, it just takes hard work, smart decisions and perseverance. And a plan.

This Boss Babe is ready for business!

Meanwhile, I’ll keep on plugging away at my existing client needs, holding up my end of the agreement, while trying to create newness and examples of my potential and sharing with my audience. Soon I will be posting about some lovely projects that I have been working on, but have to hold back the excitement until the client’s special occasion occurs so not to spoil the surprise.

Photo shoot dream project come true of a custom gown I made for lovely Payton. More please!

Life is short, time is limited, and I want to make a difference and impact in this world and in the lives of others. Even just a small part, a little influence, make someone smile and feel beautiful in what they are wearing.

That’s all I want out of this life, at least business-wise. I feel strongly that what you wear says a million words and evokes a thousand emotions. So why not that be me to make that a reality!

I make dream garments come true!

Love,

Stephanie

Finding Creative Inspiration and Motivation

When the days are cold, dark and long, the calendar is looking bleak, and my bank account running on low, as with many, I find it quite difficult to find any motivation to go on. I often think to myself, I should just go out and get a “regular” job, show up to work, and collect a paycheck like everyone else does. Then I think again and say to myself, “No way! I am NOT giving up on my dreams!”.

Visual aids such as this help to get my creative mojo going

This is when finding inspiration and motivation to go on is at it’s peak, at least for me. Sometimes I have to dig deep to find some sort of reason to lift myself up. It may be simply financially driven as the bills are due and I need to earn money. I find that I need to take on sewing jobs that I normally would turn away like hemming jeans, fixing repairs, or take in a menswear alteration.

Hemming is boring, but lucky for me, a necessity for most.

Taking on sewing classes helps to bring in a regular paycheck, but it eats into my productive time and also means commuting (yuck). During the slow times may mean doing some marketing, promotions, advertising and work on my social media posts to boost awareness and draw in new business.

An advertisement I had near the end of 2023 in a local publication. This really boosted awareness, inquiries and website clicks, but only had a small ROI

When business is slow and work requests are few and far between, I dig into my own projects and UFO’s (un-finished objects) to try to finish them or revisit a sewing wish list from the past.

Working on a baby quilt project during a snowstorm in Oregon, one of many UFO’s started months ago

I do like to make lists. All kinds of lists. And I write them down in different places and formats. For example, I jot down a daily to do list on a notepad when I am really busy or have a lot to accomplish in a day or week; on printer paper pinned to my corkboard in my sewing studio, I make a list of the current custom client projects that I have going on and cross them off as I finish them; we make grocery shopping lists on a sticky notes; a “honey-do” list for projects around the house on a dry-erase board we have in the kitchen. I keep a teaching notebook where I jot down ideas for my students, essential sewing tools to have in their kits, things I want to be sure to demonstrate in class, and good quiz questions to ask them to keep them on their toes.

Making lists keeps my head straight

I own several sketchbooks in various sizes around my house or a tiny one in my purse to draw out fashion designs I have in mind that I want to create. I have many other types of lists from annual grand sewing aspirations to step-by-step garment construction tasks for a specific project, or even to what to bring on vacation list added to my cell phone Notes app. At times, I have so many ideas and goals I want to get to swimming around in my head, that it keeps me up at night and I have to get up and write them down on a notepad I keep in my night stand so that I can relax and sleep in peace.

An example of my note taking, list making and sketchbook routine one morning over coffee

From the lists, notes and sketches that I have created and saved over the years, I go back and look at them regularly to refresh my memory on things I want to accomplish and get inspiration to start a new project. I have significant goals and aspirations for my lifetime, but nothing too colossal. I don’t need to be rich and famous (Well, being rich wouldn’t suck. Famous? Meh). I just would like to make some sort of difference during my lifetime, leave some sort of mark on life and the lives of others. I’d like to leave a positive remembrance behind as I don’t have any children. I suppose that remembrance of me will consist of the special things that I have created for myself and others, the small difference I made to the fit of a special garment for someone, or the way that I may have made them feel or think about by teaching something, a thoughtful gesture or writing that I have come up with.

Then there comes the hard part: accomplishing. Finding the motivation and drive to get things done is the biggest hurdle for me. I don’t consider myself a lazy person, and find it rare to be bored. I just tend to dream big and then majorly procrastinate with making the dreams a reality. Making the deadlines for client projects are the top priority and have little room for negotiation, so I HAVE to make the time for them, especially brides. It’s all of the rest of the projects, goals and aspirations that get tossed around, started, passed over, not finished or ignored completely.

Problem solving for brides is #1

So where do I find inspiration and the motivation to get things done? I have a few means to get myself inspired that usually work for me: I start with books and magazines. I love a good book whether it be a great novel, a big colorful book about a famous designer, artist or sewing or cooking technique, or a travel destination that I aspire to see. A trip to the library or bookstore is exciting to me. I can spend hours browsing through the topics and occasionally I pick up a good read to bring home to add to my collection.

I love books, and the bookshelves I have invested in to display my collection

Magazines have always been an attractive means of getting information and inspiration for me with the glossy pages, large ads and interesting articles. I have accumulated a collection of fashion and interior design publications and save the ones I find most interesting. I have pages torn out of spreads or articles that I wanted to keep which I store in page protectors and binders full of them from decades back that I like to flip through on occasion to remind myself of styles and images that I love.

These are just a few of my magazines. Please ignore the ancient wine stain on the dingy white carpet-we desperately need new flooring!

Of course, a trip to a museum or art gallery really gets my mojo going. Luckily in the city of Portland and surrounding towns, there are plenty of opportunities to find exhibits, shows, events and shops where other creative and talented people display their work. Art exhibits, public sculptures, murals, gardens and home tours happen year round. I recently went to the Portland Art Museum (twice actually) to see the African Fashion exhibit which was marvelous! It was such a treat to see the work and creative expression of colors, texture and interesting garment making techniques. I came home feeling like I, too, could create garments that have such vibrancy and expression, if I set my mind to it and put in the time.

Now, with a coffee refill in my mug, and a healthy to-do list in front of me, I can go on with my day and get cracking on my goals and priorities that need my time and attention. Writing down my goals and sharing my aspirations with dear friends and family, as well as my blog readers and followers, helps keep me in check and on task to reach them, so thank you. I hope that this little check-in also helps you to find motivation to be creative, to set goals, make a plan, and to go for it! We will all be better humans for feeling that sense of accomplishment and pride.

Onward and upward!